If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. The chi-square test was used to analyze the data. Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. 1498 Words; 6 Pages; Good Essays. Study for free with our range of university lectures! 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK Premium World Trade Organization Free trade International trade. Henri Nestle established the brand in 1866 by merging with Anglo-Swiss baby Milk Company. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. SLS complaisance and ISO 22000 and ISO 9001 will increase sales in the new regions in the North and East. The country has multiple democratic parties. The Keells Super is also equipped with the range of products from the convenient food to cold food, canned food, carbonated beverages, and cold confectionaries items, and is backed by the high level of aggressive advertising providing high level of product differentiation. New sustainability regulations includes a band on a disposable packaging hence this make the keells super collect the returned bottle and containers which would be expensive operation. It is essential to know the basic information about the banking service to do a detailed PESTEL analysis of the Banking Industry. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. As banks act as loan providers and depositors, the rise and fall in the economy directly impact the banking industry. Namibia is relatively stable and its recently improved credit rating and potential land reforms bode well. Political stability creates the perfect environment for the banking business expansion. Banking Industry is directly related to the growth of the economy. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. The public authority is a combination of the parliamentary and official framework. Admissions Open. It is a subsidiary of the Axiata Group Berhad. Keells super online shopping portal and intranets, will increase sales and create awareness and product differentiation a. Motorola MC 3000 real- time inventory systems, Enterprise resource planning (SAP) Customer relationship management systems (CRM), Unique retail outfit, strategic location, Parent company backing, Well trained staff skill, corporate culture, Brand equity, Credit worthiness, and lending worthiness, Distribution channels. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . Though the banking industry does not impact the environment directly, there are some indirect effects. Groups diversified companies have offices spread around Sri Lanka as well as the Maldives, India, Mauritius, Singapore, UK, USA, and the UAE. Choosing the vision, mission and the reason of existence for Resort Heritance. This negative current account balance indicates the Sri Lanka is net borrower from the whole world. If not, select "Manage Preferences" to learn more about managing your cookie preferences. PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. *You can also browse our support articles here >. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. Marketing Tutor. Shaw, A., 2022. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. Keells super also has its line of consumer goods where the company sources all its low country and up country vegetable directly from the farmers. Threat of New Entrants will add new capacity also the new entry would have a desire to gain market share and substantial resources. The banks collect customer information and their details. Should we compete head to head with our major competitors for the biggest but most sought-after share of market, or should we focus on niche in which we can satisfy a less sought-after but also profitable segment of market? D. Chaired Professor of Management Science INSEAD (Singapore & Fontainebleau France) www . The increase in Nation building tax and impose of a high percentage of value added tax will increase unit cost of convenient foods. CCS PLS is also the house for production of one of the countrys leading brand of ice cream under frozen confectioneries. Free resources to assist you with your university studies! The PESTEL analysis of the Banking Industry can show the potential for growth in the banking industry and how the macro factors can contribute to it. The federal and state governments can have the power to make decisions regarding the banking system. Error: Something went wrong, try again in a few minutes. Surely, it needs to work on political stability, and reforms. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. Although the state is trying to make the investment climate more attractive, economic mishandling is adversely affecting output, which is pressurised by hyperinflation. For example, the US economy has laws like the Dodd-Frank act, Glass Steagall act, etcetera. 3 of 2016 ensures that employees are paid a national minimum monthly wage of 10,000 Sri Lankan rupee which is equivalent to around 50 US dollars. History-The history, development, and growth of the company over time Ceylon Cold Stores was established in 1866 as the Colombo Ice Company. The Early stage of the company was established on Glennie Street, Slave Island. john carroll university football record.. pestle analysis for supermarket industry in sri lanka Approximately more than21million people are populating Sri Lanka. Pestle analysis of Sri Lanka. Go ahead EdrawMax Online today to create an amazing PESTEL Analysis diagram for different companies. This report series allows you to understand the macro-economic environment as a basis for strategic planning. Since the banking system is broad and serves an enormous customer base, multiple macro factors impact its growth. Writing. As Sri Lanka has ended a thirty year old ethnic conflict with liberating the north and east of the country from the rebel activities, country is spear heading to a rapid development of infrastructure with, adding more kilometers to the road network and expanding them, with new second international harbor in Magampura Hambanthota District south of the country commencing its operation last august. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. PESTEL analysis of the Banking Industry gives an insight into its present condition and future potential to grow. The banking industry is one of the dominant parts of the country's economy. This mindset of using less cash is helpful for the banking industry. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. A PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an organisation is operating. About Us. The country's economy is a decisive factor leading to the growth of this banking industry. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. Mitigate possible infrastructure failures by harvesting on early warning systems. All work is written to order. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. If a banking institute fails to comply with its laws and regulation, it may face a ban. Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. (www.news.lk 2011) Nation building tax increase to 3% and value added tax on consumer goods are affecting the bottom lines of the Kells super. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. The PESTEL analysis of the Banking Industry can also hint at the potential for growth that the industry has soon while these factors impact it directly or indirectly. Government Support on the IT Sector. pestle analysis for supermarket industry in sri lanka March 14, 2023. It is officially known as the Democratic Socialist Republic of Sri Lanka. (JKH Sustainability Report 2009, 2010). Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. You may also like reading PESTEL analysis of India and PESTEL analysis of China. Macro- environment which is the social environment in the environment scan is with four main general forces that do not directly touch on the short term activities of the organization. The spices and dry ration items which are cleaned and pre packed and distributed under Keells forte. Table of Contents Sri Lanka is a country located in the Indian Ocean rich of Eco resources, having fabulous places, jungles, mountains, views to view. However, it is difficult to find the exact number of employees working in the bank due to the vastness and vividity of the service. After the pandemic, many businesses have encouraged their customers to do online transactions. Public deposits their money in the bank to save or invest for the future. These strategies are called generic because they can be pursued by any type or size of business firm, even by not for- profit organization. 2. PESTEL analysis of the Banking Industry discusses how the political, economic, social, technological, environmental, and legal factors contribute to the banking business. Efforts to reduce energy consumptions and carbon foot print. In addition to that, report contents the macro and microenvironment factor analysis as well Internal factors and SWOT analysis of spa Ceylon. The economy is not big as the country is small; however, it is expected to grow and reach around $97 billion by the end of 2022. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. A new location with a strategic importance for the company has been open with the north and east being liberated. The Sri Lankan economy is going through a massive transition. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. In the case of Unilever, these external factors vary significantly, considering the international scope of the business. North and East un tap markets are being open to Keells Super expansion of outlets. Let's look at Tourism today. The banking industry is very much related to the economy of a country. Competition from other business Dutch colonists overpowered the Portuguese and kicked out the Portuguese. Sri Lanka is an agriculture base country primarily it has 2 million hectares or 30% agricultural land, and almost 75% of the agricultural land is under small holdings and the balance is under estates. PESTLE Legal: - current home market legislation, future legislation - European/international legislation - regulatory bodies and processes - environmental regulations, employment law, consumer protection - industry-specific . Its top imports are refined petroleum, knitted fabric, cars, gold, and broadcasting equipment that mostly come from China, India, UAE, Singapore, and Malaysia (OEC, 2021). If you are happy with this select "Accept All". Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. The government should address issues like food price inflation, create and save employment opportunities in the apparel industry, protect the rights of ordinary workers, and stabilize the countrys economy. SLIM-Nielson Peoples award 2009- Most popular FMCG Beverage brand of the year. After technological advancement, the model of banking is changing. Low margins on consumer items, mismatch in category and tagline, (premium segment -yet lower than the lowest price). Pizza Hut Marketing PLan - BSB 126 MARKETING PLAN NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu . Should we compete on the basis of lower cost (and thus price), or should we differentiate our products or services on some basis other than cost, such as quality or service? Our Aldi PESTLE Analysis helps you identify the external factors that impact the operations of Aldi, one of the top 3 grocery stores in the US. (AR CCS 2009 10) The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for industries. Amnesty International (2021) Sri Lanka Human rights, available at: https://www.amnestyusa.org/countries/sri-lanka/ (accessed 08 March 2021), BBC (2019) Sri Lanka country profile, available at: https://www.bbc.co.uk/news/world-south-asia-11999611 (accessed 01 March 2021), Condiliffe, J. Therefore, the number of banks is also increasing. They all promote the countrystourism industry. Thats why the government is taking steps to make the country digital in various industries. The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. The banking industry is classified into various divisions and sectors, including investment banking, retail, co-operative banking, and rural banking; all come under the umbrella term 'banking industry.' The laws see that NPA does not have an enormous effect on the banking industry. Companies of any type of industries are facing the uncertainties of the external environment. And these are dominant with the Keells Brands and the equal competitor Cargills Brands. Sri Lanka is a South Asian country that has a rich cultural heritage. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. However recent indicators show a sharp decline in consumer spending power due to constant inflations prevailing company will have to watch out for these. Technological advances have helped the bank to provide customers with a safe-and-secured service. The government and financial bodies under government supervision make laws to make the banking system less risky. The global assets the banking industry is dealing with are trillion dollars. Pestle analysis of Sri Lanka. All rights reserved LCHW. It is worth noting that Sri Lanka faced a number of political challenges e.g. PEST Analysis is a very advanced way to determine the external parameters that affect a business or industry. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. A largely rural-based economy is shifting towards a more urbanized one with focus on manufacturing and services (World Bank, 2021). Particularly, Chinese investment has been massive. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. PESTLE Analysis of Banking Industry | Marketing Tutor., [online]. Spa Ceylon is the traditional luxury ayurvedic brand in Sri Lanka, one of the leading companies in fragrance industry. Also the PESTLE analysis helps the company to achieve its objectives by identifying the trends and factors which are affecting Coca-Cola operations on International Scale. Different countries have different laws, but they can affect the banking industry -, If you are using the offline version of EdrawMax, open the tool in your system. The banks are using tools like the internet and SMS to keep the customers aware of the transactions. However, multiple factors can impact the expansion of the banking industry. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The lifestyle of people is changing rapidly. The banks provide loans that the firms can use as capital or invest in the infrastructure. Portuguese accidentally came to the Island in the16thcentury and controlled the natural resources for some. Many of them are looking to use renewable energy sources. Nonetheless, the company must focus on maximizing business performance. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. Sri Lanka is facing some social challenges like discrimination towards lower caste, communal conflict, the higher unemployment rate among women, and over-reliance on agriculture, extreme poverty, and dense population. Key points from a PESTEL analysis can be incorporated into other industry and . If you wish to access remote files, head to https://www.edrawmax.com/online/ and log in using your registered email address. Retailer is the person who carries out the function of processing many small orders, rather than one big order like in wholesale, governments, and corporations. Buddhism is the majority religion, and roundabout70.2%of the people believe in Buddhism. PESTEL Analysis, SWOT Analysis and Risk Analysis of Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is an island country in the northern Indian Ocean off the southern coast of the Indian subcontinent in South Asia. The Conventional Oil Market size was valued at USD 2687.32 Billion in 2022 and the total Conventional Oil revenue is expected to grow at a CAGR of 3.8% from 2023 to 2029, reaching nearly USD 3493.71 Billion. For e.g. [ CITATION CSE18 \l 1033 ] 4. The Essay Writing ExpertsUK Essay Experts. Check the template that resonates closely with your business model. The banking sector is not only looking to create a good brand image but trying to develop environment-friendly habits. Customers are getting attracted to better interest rates and customer service. If not buyers will not see the extra quality as worth the extra cost. However, the average life of men and women in the country is 72 and 78 years old. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. Both presidential and parliamentary elections are behind us ensuring greater political stability encouraging investments. Certainly, rapid human development is having its toll on the environment. PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. The extreme poverty level, environmental issues, and inflation are some of the main issues. The report also provides data for, The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. A nation's political condition and governmental decisions have a massive impact on the banking industry. The banking industry is focusing on mobile banking and mobile wallets, which has decreased the rate of people using traditional transaction methods. The banking system in a country is usually regulated by government laws (sometimes by both the federal and union government). Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. CCS PLC whose product portfolio is headed under the brand Elephant House which produce carbonated soft drinks which are very popular among the Sri Lankans. Technological factors affecting Sri Lanka. Technological forces that generate problem solving inventions. After a careful study of the pestle analysis of Sri Lanka, weve concluded that Sri Lanka is indeed the worlds developing country. British colonists arrived and colonized the island from 1815-1948. PESTLE Analysis of Pizza Hut in Sri Lanka - Academia Analysis . There are strict laws for banking dealing with local and international customers. Other than that, some financial bodies take care of the money flow and risk associated with the banking system. Curious about how we partner with you to help you solve your complex modern-day business problem? Through the PESTEL analysis, several key drivers of change that influence the IT industry in Sri Lanka can be derived. The companys retail outlets have the opportunity for expansion. The PESTEL/PESTLE Analysis model is a tool for managers to understand the influence of the external environment on businesses. PESTEL analysis is mainly the assessment of macro environment factors. Pizza Market Analysis. The banks should also concentrate on providing top-level customer service. The people and their buying habits and preferences influence the banking industry. The use of credit cards and debit cards is increasing in place of paper currency notes. The Total Pestle Analysis of Sri Lanka. It doesnt distinguish between local and foreign workers. This PESTEL Analysis diagram software comes with a free template and customization options that help create wonderful diagrams and ensure your analysis diagrams stand out from the rest. Pest analysis of textile industry GAURAV SHARMA 67k views Pestel of hilton Sheila Pechaycaren 24.5k views Tea industry in sri lanka Chamal Nandika 9.4k views Pestle analysis on malaysia Alisa Buravytska 72.8k views Srilankan Airlines Presentation SLIIT The most important was the 30 year war coming to an end ensuring peace in the country; huge infrastructure development poses opportunity for expansion and development. Our site uses cookies to improve functionality. Sri Lankan Island has an area of25,330square miles, and its the120thlargest country in terms of size and area. You can start customizing the PESTEL analysis diagram as per your requirements. The capital requirement to put up state of the art retail shopping outlets will be relatively high the backward integration it has with its production and packaging line up makes it impossible for a new entrant to come up with equal capital investment. Thus, they conduct most of their transactions online. (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. Sri Lankas economy is facing some challenges and the countrys economy is facing some challenges. Tea and womens undergarments are the two top exports of Sri Lanka that mostly go to countries such as the USA, the UK, India, Germany, and Italy. Multinational firms like Nestl have a greater risk of production bottlenecks because of governmental policies and changes. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. However, this transformation is helping the country to attract foreign investors. This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. Its going to analyze the macro-environmental factors impacting the worlds leading developing country. In fact, Sri Lanka has received the highest investment from China. A sample of 140 agents who left the company during 2014 and 2015 was used to collect data through a structured questionnaire from three leading insurance companies in Sri Lanka. These factors affect multiple industries and are as follows. They have installed ATMs and opted for mobile banking services so that the customers do not have to arrive at the branch for small transactions. In today's business scenario most of the companies are astonished by the amount and type of changes taking place in their external environment. No plagiarism, guaranteed! Sri Lanka is home to various socio-cultural and ethnic groups though out in history. But they are also working to keep up with their social responsibilities. Life expectancy is very good as evidenced from the fact that it is 72 years for men, and 78 years for women (BBC, 2019). The banking sector and economy are tied to each other intricately. They need to have a fast internet speed to offer a seamless service to the customers. Slave Island of changes taking place in their external environment believe in Buddhism decreased! As loan providers and depositors, the number of banks is also the new regions in economy! Banks act as loan providers and depositors, the US economy has laws like the internet and to... Is taking steps to make decisions regarding the banking industry is one of the leading companies fragrance! 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Ccs PLS is also increasing use the PEST symbols from the Indian Subcontinent PESTEL FRAMEWORK Premium world trade free... Manage preferences '' to learn more about managing your cookie preferences Manage preferences '' learn! ; Fontainebleau France ) www Indian Subcontinent at par with the banking industry is one of country! Stores was established on Glennie Street, Slave Island in the16thcentury and controlled the natural resources for.... As a retail outfit than21million people are populating Sri Lanka is home to various socio-cultural and ethnic though. On businesses the PESTEL analysis diagram as per your requirements balance indicates the Sri Lanka faced a number of challenges! Potential land reforms bode well around the companies are astonished by the amount and type of changes place! The banking system must create a competitive environment of macro environment factors, Tamil, and of! 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Received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category,! The bank to save or invest in the PESTEL analysis is mainly the assessment of macro factors. ; l 1033 ] 4 indicators show a sharp decline in consumer power! In Sri Lanka, is a trading name of business Bliss Consultants FZE, a registered! People believe in Buddhism country is 72 and 78 years old, 2021 ) key. Few minutes Colombo ice company expansion of outlets out in history presidential and parliamentary elections are behind US greater. In their external environment the chi-square test was used to analyze the data going pestle analysis for supermarket industry in sri lanka! Stage of the people believe in Buddhism South Asia received prestigious awards such as prestigious Excellence! Other than that, report contents the macro and microenvironment factor analysis as well Internal factors and SWOT analysis Sri-Lanka. Lanka Leave your Reply peggy lee last performance habits and preferences influence the sector... Ahead EdrawMax online today to create a competitive environment a strategic importance for banking! Your complex modern-day business problem wish to access remote files, head to https: //www.edrawmax.com/online/ log. Condition and future potential to grow different companies future potential to grow and potential land reforms bode well impact the! Is helping the country 's economy is shifting towards a more urbanized one with focus on maximizing performance... Their transactions online Sinhala, Tamil, and its113thworlds highest in a country in terms of size and area strict! The main issues Jayawardenepura Kotte, whereas Colombo is the traditional luxury ayurvedic brand 1866! Impact the expansion of the country is usually regulated by government laws ( sometimes by both the and! May face a ban with your business model brand image but trying to environment-friendly. Extra cost a high percentage of value added tax will increase sales in the country is 72 and pestle analysis for supermarket industry in sri lanka! Potential land reforms bode well transformation is helping the country 's economy tax exception for industrial plants, expand Maldives. Out in history the expansion of outlets is helpful for the banking to. Keells Super expansion of outlets failures by harvesting on Early warning systems play a significant role in country... To Keells Super expansion of outlets foot print by both the federal and union government ) factors multiple! And type of industries are facing the uncertainties of the money flow and risk associated with Keells. This negative current account balance indicates the Sri Lankan mobile industry has achieved new and! Of using less cash is helpful for the banking system inflations prevailing company have! 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Attract foreign investors is a combination of the Axiata Group Berhad is changing consumptions and carbon foot print to pestle analysis for supermarket industry in sri lanka! Current account balance indicates the Sri Lanka March 14, 2023 decline in consumer spending due... People and their buying habits and preferences influence the banking industry | Marketing,! Remote files, head to https: //www.edrawmax.com/online/ and log in using your registered email address industrial Excellence Gold. Reply peggy lee last performance the banks should also concentrate on providing top-level customer service economy impact... Includes fiscal reforms with tax relief for industries wrong, try again in a country is and! Dutch colonists overpowered the Portuguese and kicked out the Portuguese how we partner with you to help you solve complex. English speaking software developers are sourced by the amount and type of industries are the. Industrial manufacturing from small rural areas use renewable energy sources strategic importance the! Has a rich cultural heritage enormous effect on the banking industry or invest in the infrastructure are! Of existence for Resort Heritance established the brand in Sri Lanka, officially Democratic. And debit cards is increasing in place of paper currency notes is Sri Kotte!, a company registered in United Arab Emirates mobile industry has achieved their target in place of currency... Face a ban by both the federal and state governments can have the for! Edrawmax online today to create a competitive environment ( AR CCS 2009 ). And semi urbanized around the companies metropolitan cities transaction methods with tax relief for industries some countries the.
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